A $6.3M Case Study: How a Laser Hair Removal Chain Tripled and Expanded to 5 Countries

When love epil founder Yuriy Kunytskyi began scaling the network, everything seemed logical and even inspiring. Studios opened one after another, demand for premium laser hair removal grew, the team expanded, and clients kept coming back. However, a different reality lay beneath this growth. Management remained entirely manual, all key decisions went through the owner, and quality control rested solely on his personal involvement.

By the time the company joined Business Booster, it operated primarily in Ukraine and was just beginning its expansion into Europe. The team consisted of fewer than 100 people, annual turnover was approximately $2.1 million, and the business increasingly resembled a complex structure held together by a single individual.

"I realized that if I continued to grow in this mode, I would eventually lose either quality, control, or both simultaneously," Yuriy recalls.

The company reached a point where further scaling without a structured system became too risky.

When Growth Becomes Daunting

In the year leading up to the program, the company aggressively opened new studios. The volume of tasks grew faster than the owner’s capacity to oversee them. Every new market, every new hire, and every new location added to the burden. Intuitive management, which had served Yuriy well in its early stages, could no longer cope with the scale.

Doubts were plenty. The decision to systematize was made against a backdrop of uncertainty and an unstable external environment. It was necessary to determine whether investing time, money, and effort into restructuring the business was justified. The answer was clear: either the company stops growing, or it learns to manage growth professionally.

The Turning Point

Joining the accelerator marked the moment after which the business could no longer be run the old way. The primary goal was not a sudden surge in revenue, but maintaining control and quality during further expansion. This was the greatest source of anxiety.

The training lasted 18 months and resulted in a complete transformation of the owner's mindset and the entire company’s approach. It was not about one-off tools, but about establishing a new management model capable of operating across multiple countries simultaneously.

"I realized that systematization is not a final destination, but a path you walk continuously," Yuriy said.

How the Company Transformed During Training

Gradually, a unified management logic emerged within love epil. A Management Company was established in Warsaw to coordinate the entire network. This allowed for the separation of strategy from operations and ended the need for manual oversight.

The company began operating under unified standards across five countries. Ukraine, Poland, Germany, Spain, and the UK became part of a single system rather than a collection of disconnected branches. What once seemed impossible became a functional reality.

Yuriy stepped out of the "jack-of-all-trades" role to focus on strategic objectives. His focus shifted to brand development, international scaling, and preparing for entry into the US market. Operational matters were handed over to the team and the management structure.

Love Epil’s Results

During the program, the company's annual turnover tripled, growing from approximately $2.1 million to $6.3 million. The team grew from 100 to 130 people. The network expanded to 18 studios across five countries, and the customer base reached 80,000 clients.

The business evolved into a resilient international asset with a solid foundation and a clear management model. At the same time, the owner notes that the transition wasn't an instant relief. Implementing the system required a massive amount of work, but it was precisely this effort that made the company stable and ready for the next stage of growth.

"Now I deal with issues that actually move the business forward, rather than putting out operational fires," is how Yuriy describes the current state of affairs.

Why This Case Matters

The story of love epil is familiar to many entrepreneurs in an active growth phase. While a business is small, manual management works. But at a certain point, it becomes the primary constraint. This case demonstrates that systematization is not about slowing down or creating bureaucracy, but about the ability to grow further without losing control.

When structure, a management company, and unified standards are introduced, scaling is no longer a threat. It becomes a controlled process where the business grows alongside the owner, rather than at the owner's expense.

The love epil story highlights a crossroads faced by almost every growing business — the moment when intuition and energy are no longer enough, and the next step is unclear. The "Business Operating System" online workshop was created for exactly these situations. It helps owners see their business as a whole, understand the essential elements of a working system, how they interconnect, and the proper sequence for organizing them. It is an opportunity to stop building a company blindly, objectively assess what is working and what needs adjustment or creation from scratch, and independently develop a clear growth plan.