Alexander Vysotsky's Article "Where to Start a Business in a New Country" Published on Business FM

An expert article by Alexander Vysotsky, a systemic business consultant and co-founder of Business Booster, has been published in a well-known business-themed publication. The material is dedicated to a crucial topic for modern entrepreneurs: launching a business abroad. Using the real-life example of opening a cafe in Spain, Vysotsky analyzes mistakes even experienced entrepreneurs make and provides step-by-step recommendations on how to adapt to a new country without losing momentum.

This guide will be useful for those who:

• plan to scale their business into Europe;
• have already relocated and are looking for a new venture;
• or want to rebuild their business model considering local realities.

The article thoroughly examines five key aspects, without which launching a business abroad is doomed to fail:

1. Superficial Understanding of Local Culture Alexander shares a case study: a subscriber opened a cafe with a children's area in Catalonia. The format was promising, but the cafe didn't reach its planned turnover. The reason was ignoring cultural habits. In Spain, up to 65% of residents visit the same establishments for years. Here, the uniqueness of the concept is less important than trust and recognition.

2. Incorrect Target Audience Selection Local residents were unwilling to change their habits. However, over 20% of Barcelona's population are immigrants, and in 2023, Catalonia hosted 17 million tourists. These groups are open to new formats, but the cafe failed to cater to their needs.

3. Lack of Flexibility in Strategy Vysotsky emphasizes that if a business isn't yielding results, the format needs to change. He offers practical steps: from loyalty programs and event marketing to attracting family audiences and adapting for tourists.

4. Ignoring Legal and Tax Nuances Bureaucracy and licenses can slow down a launch. The article provides advice on how to account for local legislation, utilize subsidies for small businesses, and avoid administrative barriers.

5. Weak Local Marketing According to Business Booster data, 70% of establishments in Spain acquire customers through social media. Promotion via Instagram, local media, food bloggers, and participation in street festivals are essential tools for market entry.

Alexander Vysotsky doesn't just discuss difficulties; he provides a systemic approach: where to start, how to adapt, and what to rely on. His advice is built on his experience working with entrepreneurs in 14 countries and the case studies of Business Booster graduates.

Read the full article on Business FM: https://businessfm.kz/business/s-chego-nachat-biznes-v-novoj-strane-razbor-na-primere-otkrytiya-kafe-v-ispanii