Business Crash

Test For many owners, Black Friday is a headache, but it can be avoided Everyone is running around, demanding discounts, margins are falling, and logistics are collapsing. Some people even think it’s not serious and simply ignore it. I, however, look at it differently. For us, Black Friday is a stress test for the organization, and for customers, it's an opportunity to get our products under the best conditions. During it, you:

• See the weakest points under high load

 The website is crashing? Delivery is slow? Salespeople can't keep up? Customer support can't cope? Congratulations, you have identified the areas that need strengthening.

• Manage logistics

The rush is the best tool for replacing your assortment and preparing for the holiday season. Instead of storing product leftovers, apply the maximum discounts to them. This frees up working capital for purchasing new items, and those who genuinely wanted to buy your product get that opportunity.

• Acquire new customers

During the promotion, you can gain new contacts for your database by collecting customers' emails and phone numbers. This later allows you to increase the effectiveness of advertising. With the right approach, you are not just selling a product at a discount, but acquiring a new loyal client whom you can turn into a regular buyer. 

But what if you ignore Black Friday?

According to research, the risk of a customer leaving for competitors increases during Black Friday. At the same time, people are ready to spend during this period and even intentionally set aside money for purchases in advance. The conclusion is simple — if you do nothing, the customer still goes to spend money — just with someone else.