Don't Expect a Revolution from Apple, and Here's Why

The release of the 17th iPhone led me to a realization: I no longer expect anything special from Apple.

I use a MacBook and an iPhone, but it's now obvious—the company that once changed the world is in a clear ideological crisis.

And this is a lesson for any entrepreneur.

Apple was one of the first to roll out a personal assistant, Siri. And what do we see years later? This thing still barely works. Siri is dumb. The most they could teach it was to ask questions to ChatGPT. This is a complete failure.

Let's move on. The flagship product—the iPhone Pro.

Yes, I bought the new model, but do you know why? It's not because I'm waiting for a breakthrough in the camera or revolutionary features. It's just that the battery on my 15 is dying. So, it turns out I'm just expecting a fresh battery from Apple.

But that's absurd! No breakthroughs.

The failure of the Vision Pro glasses is in the same vein. Technically, it's a magnificent product. But... I don't know a single person who actively uses them. They're collecting dust on my shelf. I can't think of a single reason to use them constantly.

Why?

There's no technological or ideological driver. The company is in a tailspin, and it's incredibly difficult to get out.

This shows how hard breakthroughs are. Apple can't make a revolution right now.

But we can. And we are.

Every company has its "windows for revolution." Apple used theirs in the 2010s. We also had a breakthrough back then—we created the "School for Business Owners." Over 16 years, a lot has happened: we went online, launched a successful business in the US and Taiwan, and developed our own IT platform for business systematization. Our team has over 250 people, and we work with business owners in 83 countries in three languages—Russian, English, and Chinese.

But a revolution like the one we're having now has never happened before.

We are on the verge of a real breakthrough. This is the biggest revolution in our product in all of our 16 years, and you can be a witness to it.

I talked about this in more detail in my new video on YouTube.