Doubling the Team and 174% Revenue Growth: How Business Systematization Transformed VMOBILE.LV SIA

Elena Borovkova, a Business Booster participant and the owner of VMOBILE.LV SIA, joined the accelerator with a clear goal: to build her company into a system and finally step out of daily operations. At that time, her business was already operating in two markets — Latvia and Germany — but growth was constantly hindered by inefficient processes, an unmotivated team, and a lack of structure.

“I launched my first business at 24, with a four-month-old baby in a carrier. It was a chain of lingerie stores — Triumph and Lauma Lingerie — which we successfully sold when we started building an automotive business with my husband,” Elena recalls.

Her husband, Valerijs, started his career at BMW and quickly advanced to head of department. Later, he trained with international sales coaches and became an official dealer of a major automotive brand. Together, they decided to scale their experience and turn it into a business.

Before the Accelerator: the Business Depended Entirely on the Founders

When they joined the accelerator, the company was facing clear systemic challenges:

• Everything depended on the two founders: Elena was spending over 40 hours a week on operations;
  
  
• There was no hiring system — recruiting and retaining people was difficult;
  
  
• Salespeople earned high bonuses but delivered poor results;
  
  
• There were no job descriptions, no planning, no KPIs, no CRM;
  
  
• Revenue was stagnant, and the company periodically ran into losses.
  
  

“Our sales team was running circles around us. We didn’t know how to find strong people or how to motivate them. We had neither the energy nor the time to move the business forward,” Elena says.

What Changed After the Accelerator

From the first weeks, Elena began working closely with her coach and followed the Business Booster system: step by step, she built the org chart, implemented templates, and streamlined processes. The coach helped her stay on track, even during implementation challenges.

The results came quickly:

• Time spent on operations was cut in half, creating room for planning and leadership.
  
  
• A custom hiring system was developed: 3 new salespeople hired, +50% growth year-over-year.
  
  
• A sales manager was onboarded, and the Germany office expanded.
  
  
• Weekly planning, metrics, a CRM system, and dashboards were introduced — management became transparent.
  
  
• All key processes were systematized, with documented instructions.
  
  
• A consistent rhythm of team training was established — motivation is no longer an issue.
  
  
• A short- and long-term planning system was built, with clear goals for 1 and 5 years.
  
  

The Final Result: +174% Revenue and Freed-Up Founders

Over just a few months, the team doubled, the structure became stable, and Elena and Valerijs finally stopped being “slaves to their business.” Instead of constant firefighting — they could now focus on growth and scaling.

“I couldn’t have done it without my coach. He kept the pace, helped me stay consistent even in the toughest weeks. Most importantly, he showed me that building a system-based business is possible — even in the automotive industry.”

The 174% revenue growth wasn’t due to one lucky decision — it was the result of a systemic transformation: from manual control to a business that runs on structure and without constant owner involvement.

If you want your team to operate without constant supervision — and you, as the owner, to focus on strategy instead of daily tasks — join Business Booster via the link https://go.bbooster.online/case. This is where chaos ends, and real business systems begin.