How to Reach a $390,000 Turnover While Working 10 Times Less: An Analysis of a Furniture Production Transformation

When a workshop employs sixty people, it often feels as though the key is to keep a firm grip on everything. The owner of the Stroganov Furniture Workshop did just that: he managed every employee personally, centralized all processes, and even handled customer relations himself. As the team grew, peaking at 80 people, it was not the business that expanded—it was the chaos.

"You feel like a slave to your employees. Freedom was what I truly yearned for," Sergey Stroganov recalls.

The Situation Before Business Booster

From the outside, the business seemed healthy, maintaining a steady monthly turnover of approximately $260,000. However, internally, the company operated in a state of perpetual crisis:

• Sergey personally managed every staff member.
• He was in constant contact with clients, even late at night.
• Production was overstrained, leading to emergencies, defects, and constant reworks.
• The owner lived in fear that the moment he stepped away, tasks would go unfinished and the business would collapse.

Sergey describes the situation this way: "As long as I was physically present, the company was under control. The moment I left, everything became unmanageable."

His decision to change was not sparked by a single dramatic event. Rather, years of experience showed him that despite increasing effort, actual progress was stagnating.

Sergey had encountered Alexander Visotsky's work before, but his trust was solidified after watching a YouTube video that resonated deeply with his personal struggles. He initially had reservations, having tried other programs that lacked consistency and strong mentorship. Ultimately, he realized that half-measures would not suffice. He needed a comprehensive system to transform the business into a structured organization instead of an ever-growing mess.

Restructuring and Delegation

Sergey’s primary objective was not higher revenue, but rather predictability and control. He aimed to:

• Establish an organizational structure with clearly defined areas of responsibility.
• Build a top-down management hierarchy instead of fixing isolated departments (hiring, sales, and planning) in silos.
• Withdraw from being involved in every minor operational detail.

Implementing the system proved particularly challenging on the production floor due to the nature of the workforce. There were instances of resistance, and changes were adopted far more slowly than in the office. This required repeating information multiple times and parting ways with those who refused to adapt.

Even after completing the program, the refinement continued. Sergey simplified the structure further, removing redundant roles and departments while cutting secondary business lines. Eventually, they focused on their core strength: premium furniture made from precious wood.

Results

The headcount remained at 60 employees, but the internal culture was completely transformed.

• An Executive Director was appointed according to the organizational chart, with only three direct reports, allowing the owner to focus on strategy and marketing.
• Productivity increased significantly. Under the new system, the company can generate a turnover exceeding $390,000 with less effort than before.
• Chaos, reworks, and manual intervention have been drastically reduced.
• Sergey now spends ten times less time on daily operations despite maintaining the same scale of business.

Why This Case Matters

Sergey’s story illustrates a common bottleneck where a company’s growth is limited not by the market or technology, but by the owner. You can hire 80 people and increase turnover, but without a solid system, you only increase your own burden and the number of problems.

This case proves that a management system does more than just organize a business—it restores the owner's freedom.

If Sergey’s experience feels familiar, the "Business Operating System" online workshop can help you reclaim your time. Register via the link: https://go.bbooster.online/snh9