In Tinkoff's Business Secrets magazine, a new article by Valentin Vasilevsky on distinguishing a brand among competitors has been published
A new expert article by Valentin Vasilevsky, titled "How to Distinguish a Brand Among Competitors," has been published in Tinkoff's Business Secrets magazine. This material offers a deep dive into strategies that will help your brand not get lost in a saturated market and find its consumer.
In his article, Valentin Vasilevsky elaborates on several key principles necessary for creating a truly unique and memorable brand:
- In-depth study of the target audience: The author emphasizes that the foundation of any successful brand is a thorough understanding of the needs, desires, pain points, and behavioral characteristics of your potential customers. This is the only way to create a product or service that will be truly valuable.
- Thorough competitor analysis: Identifying not only the strengths but also the weaknesses of rivals in the market. This allows you to find unoccupied niches and formulate a unique selling proposition.
- Formulating a unique selling proposition (USP): How to clearly define and communicate to the consumer what makes your product or service special, different from others, and more attractive.
- Creating a strong brand concept: The necessity of developing the brand's mission, values, personality, and character. These elements form its recognizable image and emotional connection with the audience.
- Effective visualization and communication: Valentin Vasilevsky pays attention not only to the brand's appearance (logo, corporate identity) but also to its voice (tone of voice), as well as other elements that help convey the essence of the brand and its values to the consumer.
Valentin Vasilevsky doesn't just describe these principles; he also provides concrete, practical advice for anyone striving to create a successful brand that can not only stand out in a crowded market but also win the loyalty of its audience. You can read the full version of the article here: https://secrets.tbank.ru/blogi-kompanij/kak-vydelit-brend-sredi-konkurentov/.
