Valentin Vasilevsky Unveils Marketing "Hacks" for Business Owners in Cyprus

On May 13, Valentin Vasilevsky, co-founder of the Business Booster accelerator, delivered a keynote address in Cyprus.

The meeting, organized with the participation of the Grow Business Club, offered a deep dive into how business owners can "hack" marketing and build a system that operates without their constant involvement. Valentin Vasilevsky, a renowned business strategist, marketer, and venture investor, shared his unique experience, having invested in over 100 startups and developed businesses in online education since 2012.

During his presentation, Valentin, who is also a Ph.D. in radio engineering and an AI enthusiast, highlighted key aspects of building an effective marketing system, including:

• Three Key Marketing Levels and How to Manage Them: Participants learned about fundamental levels, including the "level of meanings," which covers in-depth analysis of competitors, trends, and target audiences, as well as forming a compelling value proposition. Signs of poorly developed meanings were discussed, which often lead to wasted advertising budgets and ineffective sales.
• Leveraging AI for Effective Advertising Flow: Although AI wasn't the primary focus, attendees gained insights into the potential of technology for optimizing advertising campaigns.
• Three Budget Control Points to Generate Leads Without "Wasting" Funds: Valentin emphasized the importance of a financial model that allows for evaluating the feasibility of marketing investments. He explained how to effectively control expenses to acquire high-quality leads.
• Building a System That Works Without Constant Owner Involvement: A step-by-step sales technology was presented, including scripts, negotiation structures, handling objections, and automating processes for sales representatives.

A key insight from Valentin was his assertion that "competitors do a lot of work for us and the market, collecting successful actions; this is a ready-made extract of successful and unsuccessful actions." He stressed that growing with a rising market is much easier than fighting against a declining one, citing the 3D printing market as an example.

Special attention was given to the value proposition: how to create a clear and compelling promise of benefit that distinguishes a product or service in the market. Using Business Booster examples, he demonstrated how to "empower the main person in the company – the business owner" and provide a step-by-step technology for implementing all business tools.

Attendees received concrete tools and approaches they could apply immediately. The Grow Business Club meeting proved to be a valuable event for everyone tired of "figuring out marketing" and ready to build a systematic and profitable business.

Want to Deepen Your Understanding of Your Business's Marketing?

If you're looking to implement the knowledge gained and build an effective marketing system in your company, don't miss the opportunity to learn more!

Register for the masterclass "How to Strengthen Your Team, Fortify Your Business Foundation, and Reach a New Level" from Business Booster to gain even more practical tools and strategies: https://my.bbooster.online/masterclass_smb_d6