Valentin Vasilevsky's Article on Brand Strategy Published in Popular Kazakhstan Media

An article by Valentin Vasilevsky on brand strategy has been published in a popular media outlet in Kazakhstan.

Vasilevsky shared the first part of his article, titled "How to Increase Your Company's Brand Awareness," on the popular portal optimism.kz. The material is addressed to entrepreneurs aiming to build a strong, distinctive, and memorable brand in today's competitive market.

Vasilevsky systematizes various approaches to branding, focusing on the deep strategic aspects that are often overlooked in the pursuit of quick visual solutions. He emphasizes that a brand is not a logo or a corporate identity but rather how a company is perceived by its customers. He also states that the main tool of marketing is a well-thought-out brand strategy, not individual tools or advertising campaigns.

According to Vasilevsky, a true brand culture is formed in the daily attitudes of employees toward clients and each other, not in official documents. This determines how well the brand aligns with its stated values. He argues against the approach where brand work starts with a logo, believing that visuals should be a derivative of strategy, not the starting point. A brand becomes recognizable when it solves an important problem and evokes an emotional response from its audience.

Overall, the author advocates for a deep, strategic approach to branding based on authenticity and a true understanding of the customer, rather than on quick external fixes.

The full text of the article is available via the link: https://optimism.kz/2025/09/22/kak-povysit-uznavaemost-brenda-kompanii-chast-i/