On June 27, Andrey Alchiev conducted a masterclass for the Business Booster accelerator participants, titled "How to turn likes into sales: 4 main principles of content analysis on social media".
Andrey is the deputy director for the development of Business Booster Marketing Company. Over the course of several years, he has managed to establish from scratch a department for expanding influence and achieving exponential growth across all social media platforms. The company currently has the following results:
- The PR department releases over 500 articles a year on behalf of Alexander Vysotsky
- 150,000 subscribers on YouTube
- 180,000 followers on Instagram
- 35,000 subscribers on Telegram
- 200 to 400 requests from social networks every week
Andrey shared with the participants of the masterclass information on how to:
Specific methods and tools for creating a content strategy to support business growth. Participants explored how to research the audience, choose topics, and plan content.
Ways to create and implement a content production system that allows for more efficient work, saving time and resources. Methods of team management and technologies that help accelerate and simplify the content creation process.
A detailed look at methods and metrics that help establish a connection between content and sales — various techniques for content analysis to improve marketing strategies and increase conversion.
Approaches to calculating ROI for content on social networks, allowing for more effective budget and resource management.
We would also like to remind you that a webinar recently took place, hosted by the CEO of Business Booster Marketing Company, Ekaterina Balanovskaya. You can learn more about it by following the link.