For the participants of the 500 Rollups program, a lecture by Anton Trunin took place

For the participants of the 500 Rollups program, a lecture titled "Digital Transformation of Classic Business" was held. It was conducted by Anton Trunin, co-founder of 4 international startups, who has raised Pre-seed and Seed rounds. He holds a master's degree in Technological Entrepreneurship from MIPT. He built a company with over 150 employees and authored a course on startups and venture capital for MIPT's master's program. His expertise includes:

• VC, Fundraising;
• Startup Development;
• B2B Sales, Business Development;
• GTM Strategies.

The lecturer shared insights with participants about what digitalization is and its goals:

"You should only digitize a product when you are 100% sure how it will impact revenue. Digitizing just for the sake of it is pointless."

Participants also learned about:

• the advantages of digitalization;
• where to start digitalization;
• how to work with employees during digitalization;
• how to conduct research;
• how to establish a metrics system, and much more.