Business Booster residents attended a master class led by world-class expert Naila Mekhrabova

On March 12, a master class titled "Growth Strategies: Managing Business Changes" was held for Business Booster residents. It was conducted by Naila Mekhrabova, a global business strategist and expert in international business.

She shared strategies capable of transforming the approach to business and told participants of the meeting:

- how to manage a company during changes;

- basics of managing companies;

- types of company changes;

- how companies can adapt to changes;

- strategies for overcoming resistance and developing readiness for change.

Here are the main insights from the meeting:

- the world is constantly changing;

- our brains are wired to resist change, but it's necessary to adapt to it;

- to adapt to changes, a specific vision is needed to understand which direction to move in;

- there are two helpers: culture and structure, which lead us towards the goal.