For the residents of Business Booster, a lecture was held to enhance their digital marketing skills

As part of strengthening digital marketing skills, a webinar titled "7 Insights into Contextual Advertising. Marketing Skills" took place. It was conducted by Valentin Vorobyov, Head of Traffic Department at Business Booster Marketing Company. Valentin has seven years of professional experience in Digital Marketing and managing advertising budgets exceeding $100,000 per month.

The speaker shared key aspects of effectively using contextual advertising with the residents and discussed its main types:

- advertising in search results;

- shopping advertising;

- video advertising;

- contextual-media advertising.

Participants of the lecture gained knowledge on how to effectively plan and launch contextual advertising to achieve their business goals, as well as familiarize themselves with current trends and best practices in digital marketing.

Valentin Vorobyov also emphasized that a good specialist always ensures the necessary reporting and transparency in managing advertising campaigns. After the main part of the lecture, the residents asked the speaker questions and discussed several case studies with him.