The head of the Marketing and Sales department at Business Booster showed residents what the organizational structure of the marketing company looks like

For Business Booster residents, a workshop titled «Overview of the Marketing and Sales Department's Work» was held with Anzhelika Yurieva. She explained that Business Booster has several departments, with the marketing company being one of them.

The department head showed the organizational structure of this department:

- Traffic and Lead Generation Department

- Automation Department

- Analytics Department

- Research and Meaning Packaging Department

- Telemarketing Department

- Sales Department

She also talked about all the sections within each department. For example, she explained why in the automation section of funnels we use two CRM systems and why the contact capture section is important. In addition, Anzhelika Yurieva shared with the residents the importance of seeking new hypotheses and testing them. At Business Booster, the research and landing page split-testing sections are responsible for this.