The second lecture by Anton Trunin took place in the 500 Rollups program

The lecture was dedicated to creating internal IT products within companies. At the first meeting, Anton Trunin told participants that digitalizing a product should only be done when you are 100% sure of its impact on revenue.

This time, participants learned:

- If there is no need to create a product, then it shouldn't be created.

- Why it's important to always track metrics and financial efficiency.

- Three things to remember when creating a product for the market, and much more.

At the end of the lecture, participants were able to ask Anton Trunin questions, analyze their company's cases, and receive practical advice.