Valentin Vasilevsky Talks About a Three-Level Marketing Model and the "Black Box" Principle in Belarusian Media

An expert article by Valentin Vasilevsky, co-founder of the international business accelerator Business Booster, has been published in the journal of the Association of Communication and Marketing Agencies of Belarus. The material is dedicated to one of the key topics of modern business: how to build an effective marketing system, even if the owner lacks a technical background.

In the article, the author thoroughly analyzes the three-level marketing model: the semantic, communication, and instrumental levels. Special attention is paid to the instrumental level—the team, technologies, and work standards that determine the quality of leads and the effectiveness of advertising campaigns.

What Business Owners Need to Know

According to Vasilevsky, even if an entrepreneur doesn't personally set up the advertising, they are obligated to understand the basic principles of internet marketing and sales. This is necessary to competently manage contractors, evaluate initial data, and control the results.

The article explains in detail the "black box" principle, which allows for the launching and adjusting of marketing processes by focusing on input and output metrics. This approach is particularly useful for those who want to get started quickly without delving into technical details, but still want to keep key parameters under control—the cost of a lead, its quality, and the conversion to sales.

How Business Booster Controls Ad Quality

Vasilevsky shared the practice of Business Booster—the "Creative Ad Factory" project. It was created to ensure one hundred percent control over all advertising materials. Every creative is checked for compliance with campaign goals, brand style, and quality requirements.

The author emphasizes that errors in defining the target audience or insufficient qualifications of specialists at the input will inevitably lead to a drop in the quality of leads. Therefore, systematization is important: standards, regulations, and team training.

Why This Gives a Competitive Advantage

Systematic work with marketing and control over creatives allows a company to maintain a high quality of leads and reduce dependence on individual performers. Vasilevsky is convinced that an entrepreneur who implements standards and trains their team gains a long-term advantage in the market, reduces costs for ineffective advertising, and increases profitability.

The full text of the article can be read on the website of the Association of Communication and Marketing Agencies of Belarus https://association.by/printsip-chernogo-yaschika-i-fabriki-kreativov-myfin?ysclid=ma6btbq5ev44704658