Knowledge base

Many businesses go through rebranding, and companies with a long history may undergo it several times. Brands often decide to change when they feel a decline in interest.

Many people think that only the quality of the product affects sales. This is an important but not decisive factor. To understand how to sell, you need to think like a buyer. In this article, I will explain why people buy.

SWOT analysis is carried out to identify external and internal factors that affect the company's success. This is a strategic planning tool with which you can describe any business's actual state of affairs. The analysis examines strengths, weaknesses, opportunities, and threats. In this article, we will take a closer look at each of the components, explain how to conduct a SWOT analysis, and tell you how to strengthen your business based on the data obtained.

Every company positions itself in a certain way. And, to ensure consumers perceive you as you want, it's necessary to manage your reputation. In this article, I will explain how to create a positive company reputation and take control of it.