Usually, at the beginning of an activity, the owner for some time performs the work of other officials in the company: directs operational activities, engages in advertising, sells, and manages finances. But if the owner can work for the seller, then the seller for the owner never. Therefore, sooner or later, the moment will come when the owner will have to begin to consciously perform his functions, despite the fact that their study and development will take his time and effort, and may bring some damage to current activities. It was at this moment in Vysotsky Consulting and the founders of the companies are turning. They understand that management technology is needed, and to implement it on their own is long and “painful” for both owners and employees. And within the framework of the project, the School of Business Owner can achieve results faster and take advantage of 10 years of experience in implementing tools in the company.

First you need to understand - each post has a specific product.

For the seller, these are collected contractual payments, revenue. For the accountant - impeccable accounting and reports. For the cleaning lady - cleanliness and order. The owner also has his own product. Since he is at the very top of the management hierarchy, he is responsible for the product of the entire area that he controls. This fully reflects the organizing scheme of the company .

The product of the head of the sales department is the sales of the entire department, the revenue received by all sellers. And the owner’s product can be formulated as follows: a successful, developing company with a stable financial position.

My goal as the owner of Visotsky Consulting is: To create a culture of effective application of management tools in business, to make the business world well organized and efficient, and company owners - competent and successful.

Successful - means realizing a certain mission; developing - that is, growing. By the way, sometimes I come across a rather strange point of view, they say, there are some reasonable boundaries for each business, which you should not go beyond for some reason. Yes, of course, if you have a restaurant, sooner or later, developing it, you will almost reach the ceiling, and the restrictions associated with its location will not allow it to be expanded. But there is always the opportunity to open another restaurant. The only truly objective restriction may arise when, in the implementation of its mission, the company becomes a monopolist. Then, of course, the mission is worth reconsidering, and this is also one of the functions of the owner.

Regarding the product, there is an interesting idea that sounds like this: if a person cannot name his product, then he is not able to receive it.

I decided to check it and in conversations with my subordinate managers asked questions to find out what they consider to be the product of their position. The results shocked me. The most productive really could quite clearly call him, and the most stupid called absolutely wild things. The production manager believed that his product was the provision of production (rather than manufactured products). Another even said that his product is the help that the manager gives him (that is, my help to him is his product!).

How to correctly form a valuable end product of a company and all employees is described in my book about structure . If you want to learn about building a company structure with the right products, not only in theory, but to develop it in 4 days with professional consultants, come to the workshop !

Naturally, when there is a product, you can always see how its quantity changes over time, and understand how successful a person is in its production. In essence, this is the

main assessment of a person’s success in professional activities: the product either grows, which indicates success, or falls - this means that the person is not coping with the work.

The owner’s product can also be measured, it is usually measured when comparing the company's income with last year’s, but other options are possible.