Marketing Analysis by Valentin Vasilevsky
At the F9 Faculty. Manimarketing conducted an analysis of a company distributing dental products: the client was not receiving enough leads and was unable to develop a long-term growth strategy.
A step-by-step audit by Valentin revealed that strategic marketing needed improvement and there was a lack of segmentation of the target audience. As a result, recommendations were made to improve conversion and optimize the marketing funnel in the B2B segment.
Key points of the analysis included:
- Increasing Conversion: How to increase the number of leads and customers through various marketing channels.
- Marketing Tools: Which tools are best suited for attracting B2B clients.
- Funnel Optimization: What the marketing funnel should look like from content creation to conversion into sales.
Expert Recommendations:
- Set up a comprehensive analytics system: Configure tracking for each ad to assess its contribution to overall revenue. This will help understand which ads are most effective and how they can be improved.
- Expand multifunctional content: Create and distribute content in various formats (videos, articles, podcasts) across multiple channels (social networks, blogs, email newsletters). This will increase audience engagement and help boost sales.
- Offer useful content before starting sales: Regularly send potential clients useful information that will help them solve their problems or improve their business processes. This will strengthen loyalty and increase the likelihood of making purchases, advancing them through the sales funnel.
Valentin also emphasized the importance of email newsletters and educational programs for increasing revenue and strengthening customer relationships. These methods allow companies not only to maintain audience interest but also to regularly increase sales and the company's value by educating the audience.
